bettytian, Thursday, May 24th, 2012
Baidu has been drawing upon its massive data base of user behavior data and detailed statistical data on mobile terminals in hopes to provide a comprehensive, authoritative and precise industry report for third-party developers and others in the mobile industry. Today, Baidu has finally released the “Baidu 2012 Q1 Mobile Internet Development Trends Report” for the public’s viewing pleasure.
The purpose of this report is to provide cooperating partners with better insight into mobile Internet trends, so that they can make the necessary adjustments in operations and resources to take advantage of opportunities and stay competitive.
Guangdong takes number one spot in mobile data traffic, correlated with conditions of the economy
The 2012 Q1 report demonstrates, not surprisingly, that there is a positive correlation between a city’s mobile Internet data traffic and its economic development and population. Guangdong and Jiangsu provinces have two of the highest volumes of mobile data traffic, which stands at 15.2 percent and 7.4 percent of total China traffic respectively. Additionally, Guangdong province’s mobile Internet user data ratio shows clear signs of growth. Guangdong, Jiangsu, Zhejiang, Shandong and Beijing rank in the top five amongst all Chinese provinces and provincial-level municipalities for having the highest levels of mobile data traffic. All five combined make up for 40.1 percent of the total mobile Internet data traffic in China.
Mobile Internet data catching up with PC Internet data
Mobile Internet is catching up with traditional PC Internet at an increasingly rapid pace. Mobile Internet data traffic levels have already surpassed PC in Guangdong, Beijing, Fujian, Sichuan, Shanxi and Tianjin. This is especially the case for Beijing, Guangdong, Shanxi and Tianjin, where mobile Internet user traffic is significantly higher than for traditional PC. From the report, we can see that many more provincial districts will see its mobile Internet data surpassing PC in the not too distant future.
China Telecom gaining popularity, China Mobile continues to lose market share
While China Mobile still remains to be the dominant operator with 63.8 percent of the market share, its market share continues to drop, decreasing by 7.8 percent month-by-month and by 16.6 percent year-on-year. China Unicom and China Telecom have demonstrated significant growth through their 3G network build-out and development in various operations. China Unicom has increased its market share by 1.6 percent month-to-month, and 3.9 percent year-on-year. China Telecom increased its market share by 6.1 percent month-by-month, and 12.6 percent year-on-year. Market analysts believe that in the short-term China Mobile’s market share will continue to drop, and will need to count on 4G if it wants to turn the situation around.
Mobile Internet takes on traditional PC Internet, user behavior diversifying
Mobile Internet user and PC Internet users are not only different in the devices they use to browse the Internet, they are also very different in the times of the day they browse the Internet and the way they interact with online content. There are significantly more users accessing the Internet from mobile devices than PCs between 7 to 10 AM in the morning and between 9 to 12 PM at night. This demonstrates mobile Internet’s “wherever and whenever” mobility advantage. In addition, mobile Internet usage peaks at 10PM, while PC Internet usage peaks at 8PM. This suggests that mobile netizens tend to be younger than PC netizens and stay up later at night.
Nokia is becoming increasingly deprived, Huawei rising to the top
In the first quarter of 2012, Nokia, counterfeit (shanzhai) mobile phones and Samsung remain in the top three mobile Internet slots, with market shares of 22 percent, 16.1 percent and 10.4 percent respectively. Nokia’s mobile market share continues to drop, with 5.8 decrease month-by-month and 18.4% drop year-on-year. Shanzhai phones’ market share is also steadily decreasing, with 4.3 percent decrease month-by-month and 10.3 percent drop year-on-year.
Although Nokia still remains to be one of the biggest mobile brands by market share, it faces a dire future if it does not innovate in an industry that is gradually gravitating towards smart phones. Apple now occupies the 4th spot with 5.9 percent of the market share, while Chinese brand Huawei has performed well in recent years, currently ranking 5th in market share with 4.6 percent.
UCWeb market share drops for the first time, mobile browser war intensifies
Mobile browsers are important entry points for the mobile Internet. The fight for dominance in the mobile browsers domain is intensifying. Data from the 2012 Q1 report shows that UCWeb browser remains to be the leading mobile browser with 28.9 percent of the market share. Webkit’s own browser and the QQ browser follows with 18.5 percent and 16.5 percent market share respectively.
While UCWeb browser still ranks first amongst mobile browsers in terms of market share, its market share still slipped unprecedentedly by 4.3 percent. Its arch nemesis, the QQ browser, has seen a 1.7 percent increases month-to-month. Looks like UCWeb needs to watch out.
Audio video and image applications overshadow games applications, wins award for “most popular”
2012Q1 Top 100 Android applications data shows that 70 percent of applications are software applications, while 30 percent are games. Audio video and image applications make up for 21 percent of the software applications. Leisure puzzle games take up 22 percent of all games applications.
Whether it is Android’s top 10 or iOS’ top 10 most downloaded applications, both have 7 software applications and 3 games applications. Applications download ranking can be seen in the image attached below:
Baidu’s “Mobile Internet Development Trends Report” is released on a quarterly basis, and has become the “bible” and “must-read” for mobile internet industry insiders.
Industry experts believe that as with PC Internet, Baidu is also the number one entry point for mobile Internet. Hundreds of millions of mobile users browse the Internet through Baidu on a daily basis. Baidu takes advantage of its leading mass data analysis and crawling technology to study the industry trends behind user behavior, and hopes to provide the industry with timely, accurate and authoritative trends report.
Please click here to download the full report in Chinese.
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